Welcome to Aesthetic Record TV where we feature entrepreneurs, practice owners, and product managers who are making a difference in the Aesthetic community. We launched ARTV as your guide to building a more efficient, profitable practice by connecting you to

Have you ever thought back to how you ended up with three versions of the same shirt or a treadmill you just had to have that now collects dust? Chances are, that "BuyTwo Get One" shirt is now forgotten about and hanging on your flash sale treadmill! You are not alone. It happens to all of us! An effective Call-to-Action takes a customer by the hand and walks them through a series of easy steps on their sales journey- sometimes too easy! You'll often hear the phrase "marketing funnel" in association with things like Call-to-Action buttons. This process is called a funnel for good reason- it brings customers into the mix and delivers the right people to the right place with a relevant, compelling offer. Envision a map, and all along the way, you've got checkpoints to make sure you are staying on track.

Competition in aesthetics is growing at a breakneck speed and clients now have the opportunity to judge your work from the comfort of their own home before they ever set foot in