Online Booking: A Competitive Business Advantage or a Workflow Optimization Tool?
Technology-enabled practices are finding ways to create patient loyalty and retention at higher rates than practices using only face-to-face or phone encounters of the same type. One of the primary areas where technology and patient satisfaction have become intertwined
Put Your Aesthetic Record Business Insights to Work with Facebook Lookalike Audiences
It’s been a full year since the last time we enjoyed the revenue-inducing chaos of the 4th quarter, and to be honest, does 2020 even count as a “normal” year? It is hard to benchmark off the actions we took
What Do Global Supply Chain Shortages on Medical Supplies Mean for Practices?
Consumer price index of medical care services in September rose from last year, despite a decline in prices for medical care commodities. What Do We Know About Global Supply Chain Inflation? According to the Bureau of Labor Statistics, food and shelter alone
PA Cheyanne Shares Her Aesthetic Record Journey with the Configure & Deliver Plan
Starting a Medical Spa can be a daunting task. Not only is it a large financial investment, but it requires knowledge of the legal & compliance aspect of things, inventory management, marketing, human resources, and so much more. One of
Aesthetic Record Announces New Evolus Rewards QuickConnect Feature to Simplify Patient Loyalty
Aesthetic Record, an industry-leading cloud based EMR & Practice Management solution, announced today that its customers can now seamless incorporate Evolus Rewards into their AR system with the new QuickConnect feature. Patients enrolled in Evolus Rewards, a program designed to eliminate the typical
Aesthetic Record Launches Virtual Clinic Suite for Medical Spas & Aesthetic Clinics
Aesthetic Record, a leading cloud based EMR & Practice Management solution, announced it is the first in the industry to launch a comprehensive digital platform where patients can interact and engage with brick and mortar clinics without sacrificing the patient
Is Fat-Freezing and Non-Surgical Body Sculpting Safe? The Cold Truth about Cryolipolysis and Paradoxical Adipose Hyperplasia (PAH)
Former supermodel, Linda Evangelista recently revealed that she was the victim of a rare side effect after undergoing seven rounds of cryolipolysis. According to the lawsuit filed against CoolSculpting manufacturer, Zeltiq Aesthetics (at the time of treatment, now Allergan Aesthetics,
Choosing the Right Protective Goggles and Eyewear for Laser Procedures
Energy-based devices are making a big leap this year in Aesthetics. Ensure your Practitioners and Patients are protected with proper eyewear.
Aesthetic Record Announces Launch of Telehealth Feature Available Immediately to Medical Providers in the Wake of COVID-19
Aesthetic Record, a complete EMR & Practice Management Solution, released a new, and much needed, feature today, a telehealth-enabled, HIPAA-compliant video platform to ease the burden on its 4,000 users in Aesthetic Clinics across the US. As the COVID-19 pandemic
Dr. Emma Explains The Benefits of Concierge Medicine and the Importance of Having and Medical Crash Cart in Your Clinic
We are excited to announce that Season 1 of the Aesthetic Record TV is complete! We have had the pleasure of meeting with brilliant entrepreneurs within the Aesthetic space from a variety of companies with an impressive list of products.
Post-Treatment Beauty Tools from Contours Rx® That You Can Send Home With Your Patients
More and more patients are desiring easy at-home solutions to supplement their in-office sessions. These easily available tools are a way that many can maintain their treatments until their next appointment. We know that many at-home beauty devices claim
THC-Free CBD For Post-Injection Relief—MDFarma Shares Fads v Facts
In this day and age, “cannabis” is a buzz word that can be found on the labels of oils, creams, cosmetics, and even tea! It seems as though the word itself has become an umbrella term referring to “weed”, “pot”,
Why More Practitioners Are Embracing Aspirating When Using Dermal Fillers & Biostimulators
In this episode of Aesthetic Record TV, Virginia Keating, NP-C, shares her clinical experience and education to inform us about best practices when aspirating with dermal filler and biostimulators. She also educates us on a tool that she developed to
Equip Your Staff with LifeThreads, The World’s First Medical Scrub Provider with Fashion, Fit, and Function
Daniel J Hume, Vice President of Sales at LifeThreads, joins us this week on Aesthetic Record TV to educate us on the technology used in the LifeThreads brand of premium scrubs tailored to flatter. DJ has experience in both cardiovascular
Choosing the Right Digital Marketing Agency for Your Practice with David Belfiore of Med Spa Marketing Solutions
Running ads and generating leads can cost upwards for several thousands of dollars a month. To get the best return on your investment, it’s important to select a digital marketing agency that not only understands your goals, but has experience
PPE, Social Distancing and Before & After Photography with Sona Creative Group
As many of you are aware, the CDC recommends that everyone maintain a 6-ft distance between yourself and others, even when wearing personal protective equipment such and face masks and gloves. This physical distancing, more commonly known as “social distancing”
Is Arnica A Viable Solution to Minimize Post-Procedure Bruising? Checkout ARTV Episode #6 with Healexir
In Episode 6 of ARTV, we had the pleasure of speaking with Claire Dishman, Founder and CEO of Healexir. Healexir is an FDA approved homeopathic arnica in the form of an oral spray. When used in conjunction with the free
Minimize Bruising and Accidental Vein Puncture in Cosmetic Injections with the #1 Most Used Vein Visualization Device, AccuVein
Needle safety techniques, such as Aspiration, teach you how to properly inject dermal fillers, neurotoxins, and other injectables to the facial vasculature. This is especially useful when working with the tear trough, nasolabial folds, and lips. But, what if you
Generate Sales and Improve Your Online Presence and Ranking with Growth99’s Unique Approach to Getting Your Clinic Ready for its Post-COIVD Relaunch
Join us for another “Small Business Doing BIG Things” featuring Cameron Hemphill, CEO of Growth99. Cameron founded his US-based advanced technology company specifically to support aesthetic practices as they design and develop websites, create and digitize engaging content, optimize SEO,
BNB Aesthetics Co-Founder Reveals New Product, VioLight, a Mobile Device That Uses UV Sanitation to Kill Viruses, Bacteria, and Other Germs Like COVID-19 in and Little as Ten Minutes
Welcome back to another exciting episode of Aesthetic Record TV where we feature entrepreneurs, practice owners, and product managers who are making a difference in the Aesthetic community. ARTV is your guide to building a more efficient, profitable practice by
Improve Your Practice’s Operations with BRIVO Boards from Aesthetic Practice Solutions
Here to help kick off our second episode of ARTV is Ryan Heath, CEO and Founder of Aesthetic Practice Solutions, a brand that was developed by aesthetic practitioners for aesthetic practices. Ryan is a commercial executive in the healthcare industry
ARTV is LIVE with The Liftie Aspirator Founder, Inventor & CEO, Tanya Patron, PA-C
Welcome to Aesthetic Record TV where we feature entrepreneurs, practice owners, and product managers who are making a difference in the Aesthetic community. We launched ARTV as your guide to building a more efficient, profitable practice by connecting you to
Aesthetic Record Launches Integration with Galderma Aspire Rewards
Aesthetic Record & Aspire Galderma Rewards have partnered on a direct integration to help increase efficiency for AR Customers and their Patients! What does this partnership mean for your practice? Now you can: Determine if your patients are Aspire members
5 Ways Telehealth Can Help Your MedSpa Survive COVID-19 and Beyond
As the world around us continues to rapidly evolve amidst COVID-19, the Aesthetics industry is stepping into uncharted waters. The national decision to shut down non-essential clinics has begun to take its toll, and recurring costs such as payroll, inventory
Aesthetic Record Announces Launch of Telehealth Feature Available Immediately to Medical Providers in the Wake of COVID-19
Aesthetic Record, a complete EMR & Practice Management Solution, released a new, and much needed, feature today, a telehealth-enabled, HIPAA-compliant video platform to ease the burden on its 4,000 users in Aesthetic Clinics across the US. As the COVID-19 pandemic
4-Step Holiday Guide to Profitable Medical Spa Promotions
Whether your Aesthetic Practice selling strategy is high volume/low gross margin or low volume/ high gross margin, creating successful promotions is a challenge. It can be a tricky selling proposition for any Medical Spa, especially when you factor in the holiday sales season. How many patients are you prepared to treat and at what cost to the practice from a financial health, staff morale, and brand impression perspective? These answers have far reaching implications!
5 Tips for Maximizing Patient Conversions with Call-to-Action Buttons
Have you ever thought back to how you ended up with three versions of the same shirt or a treadmill you just had to have that now collects dust? Chances are, that "BuyTwo Get One" shirt is now forgotten about and hanging on your flash sale treadmill! You are not alone. It happens to all of us! An effective Call-to-Action takes a customer by the hand and walks them through a series of easy steps on their sales journey- sometimes too easy! You'll often hear the phrase "marketing funnel" in association with things like Call-to-Action buttons. This process is called a funnel for good reason- it brings customers into the mix and delivers the right people to the right place with a relevant, compelling offer. Envision a map, and all along the way, you've got checkpoints to make sure you are staying on track.
6 Ways The Right Patient Online Booking Software Saves Time & Money
Has balancing your practice schedule become a headache? Most Med Spa Directors and Owners list scheduling as a primary pain point in their overall business analysis. Its tough to juggle all the necessary components of a thriving medical spa while youre trying to determine which provider is occupying which room, using what device, and for how long. Double booking feels like the end of the world to the patient who is forced to wait, so this conundrum repeats itself every day!
Patient Satisfaction Scores Are The Key to Increasing Aesthetic Clinic Revenue and Getting Better Online Reviews
Take a deep breath Sometimes the day-to-day chaos of running a business gets in the way of actually running a business! One of the things most often overlooked is providing an exceptional customer experience. From the moment a customer, or in our case, a patient, enters the door, they become a walking ambassador for your business. The can either become a bad review on Yelp or the greatest advocate youve ever seen. Sometimes it feels as though we have little control over the outcome despite what we believe to be our best efforts.
7 Benefits of Using an EMR for Electronic Clinical Documentation
Electronic Clinic Documentation improves the quality of patient care and creates a better experience for your whole office. For most of us, working with paper-based files feels obsolete and time-consuming. But is it worth it to take the time and money to invest in a new way of practicing? Will the program free up time or leave you with more frustration while you learn to use it?