The Aesthetic industry is experiencing hyper-growth and a period of rapid change. For many of us, that means we are in a constant battle to maintain our market share and our margins. Building a practice is hard. I mean, it’s tough.  It can be a lonely island, and we are all stuck in a sea of never-ending priorities. You may find yourself wondering where the original fun and adventure of owning your own business has gone. If someone would have warned us how hard building and running a company would be, how many of us would have thought twice about sitting this one out?