Despite overwhelming client enthusiasm for before and after photography we often see practitioners that are hesitant to take the leap into building their own portfolios. Thankfully, aesthetic software has progressed to the point that before and after photos and even client timelines are all but built into the platforms, leaving us little excuse to drag our heels. 

Of the reasons we often hear regarding the absence of a good portfolio, a basic trepidation about the process typically tops our list. This series is intended to help both novice and veteran spa and clinic practitioners stay competitive in the ever-growing aesthetics industry.