Aesthetic Software Photography & the Cosmetic Timeline
Despite overwhelming client enthusiasm for before and after photography we often see practitioners that are hesitant to take the leap into building their own portfolios. Thankfully, aesthetic software has progressed to the point that before and after photos and even client timelines are all but built into the platforms, leaving us little excuse to drag our heels.
Of the reasons we often hear regarding the absence of a good portfolio, a basic trepidation about the process typically tops our list. This series is intended to help both novice and veteran spa and clinic practitioners stay competitive in the ever-growing aesthetics industry.
So, what makes great photography such a crucial part of individual success? The short answer is simply human nature.
Effective marketing has always included images and since the discovery of the extraordinary impact achieved through before and after photos in the mid-1980’s they have been an integral part of every successful weight loss campaign. Today the aesthetics industry has naturally begun to walk in the same footprints.
It’s not just human images either, the power of appealing photography was actually highlighted by Forbes as one of the most effective ways to move merchandise.
Unfortunately, this very phenomenon has led to much of the hesitation that we now see from aesthetic providers. There is a mythos that surrounds good photography, a sense that somehow appealing shots have to be taken by industry professionals.
Many practitioners believe that their photo shoots have to involve specialty lighting and finicky talent, not to mention dollars that most new business can’t afford to shell out. This couldn’t be further from the truth.With today’s high quality integrated aesthetic software, practitioners can be on their way to creating a professional portfolio in a single afternoon.
Client photos are stored chronologically in a good aesthetics platform so each image gives you and your client a progressive story of their progress.
Since products like Kybella can take several weeks before showing optimum results and many filler and relaxer treatments can leave behind minor bruising the best “After” images are taken a week or so following treatments. For this reason, it’s good strategy to give your clients a little incentive to come back for follow-up visits.
A Few Tactics We Recommend:
- Packages that include a minimum of three separate treatments
- Discounts on additional treatments
- Discounts on skin care regimens
- Discounts on future maintenance treatments
- Free spa treatments
These strategies are proven to keep your clients coming back for follow-up pictures and they have the added benefit of strengthening your practitioner relationships.
Marketing your portfolio and building client trust will be an organic result when your EMR integrates a cosmetic timeline.
We invite you to read over our beginner’s guide to aesthetic software implantation and learn more about how it can help you to showcase your work.
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