Outside the Box Inspiration for Setting up a Botox Business

 Setting up Botox BusinessAs a new entrepreneur and aesthetics practitioner, you no doubt feel the daily squeeze as your priorities become wedged between the need to provide beautiful results and the necessity to turn a profit.

Take a little boost from some industry experts that have gone before you…

 

 

1. “Don’t confuse struggle with failure.” 

Our first piece of inspiration comes from Medical doctor, entrepreneur, speaker and author, Susan O’Malley. Today O’Malley runs a thriving med spa but it was a journey fraught with tough lessons and a whole lot of faith.

Profitable Botox Business

When I left mainstream medicine at age 50 to open a medical spa dedicated to helping women age without surgery, I became the first entrepreneur in my family. 
 
-Dr. Susan O’Malley

“I come from a long line of employees”. Says O’Malley, whose father spent most of his career clad in a green uniform, working for the Maintenance Department at the Belmont Park Racetrack. 

“When I first opened my business, I thought I would be up and running within six months. I wasn’t prepared for the uphill battle, the sleepless nights, the anxiety and the humiliation of potential failure.”

The transition from emergency medicine to medical spa owner was a trial-by-fire that she was, in many ways, completely unprepared to handle…”I was employed by the hospital. I wore blue scrubs instead of a green uniform — but I was an employee just like my father.”

Unlike many professionals that enter the world of entrepreneurship with a bit of naivety, O’Malley dug in her heels and learned as she went.

“Fifteen years later, I have a profitable business that does good work and brings me great joy. I was able to develop a different way to look at work.” Read the rest of her inspiring interview with Entrepreneur Magazine.

 
2. Build up Employee Excitement 
 
Advises Jamie Paolucci, spa manager at Spa Gregorie’s in Rancho Santa Margarita, California. Great reviews have come close to rivaling flawless results when it comes to bringing in clients, let alone keeping the ones you have.
 
Successful spas and aesthetic practices need top-shelf people. To keep them incentivized, think about holding monthly contests, rewarding great work and helping your aestheticians build their own portfolios.
 
 
 
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3. Organize & Automate
 
Of course, we’d love to have you join the team of practices that use Aesthetic Record to keep their clinics running, we’re proud of what we’ve managed to create. Still, whatever platform you opt for, avoid treating your appointment and record keeping software as an afterthought.
 
Research your options and understand that competition in the general EMR industry has become vicious since HIPAA’s HITECH roll-out. This means and most platforms are not created with the unique medical aesthetic environment in mind. A little experimentation today will guarantee more free time with clients down the road.
 
 

 4. Get Profits Rolling Early

Microblading is currently one of the best aesthetic treatments to offer when it comes to ROI. It may not be the most glamorous or exciting treatment to perform, but finding a tattoo artist or even a talented brow waxer and providing them with some solid training can move you toward profitability in a hurry.
 
Setting up Botox Business Microblading
It is absurdly inexpensive to the practice—all it requires is a disposable device that costs around $5. What’s more, in many states a practice typically does not need a doctor or a medically licensed practitioner to perform these treatments, thus keeping their practical costs low.
 
However, medical spas can charge upwards of $500 for microblading services, so practices can reap very high-profit margins when it is administered.
 
Alex R. Thiersch, JD, Founder/Director of the American Med Spa Association 

According to “The 2017 State of the Medical Spa Industry Report” conducted by AmSpa, microblading is the fastest-growing new treatment in the industry, with revenue produced increasing approximately 40% from year to year.” Adds Thiersch. 

Still, it’s currently estimated that only around 25% of med spas and aesthetic business nationwide offer the service! Microblading is a niche worth grabbing hold of in your area as you continue to build your reputation and business model.
 
 
More Questions? Learn More
 
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