Outside the Box Inspiration for Setting up a Botox Business
As a new entrepreneur and aesthetics practitioner, you no doubt feel the daily squeeze as your priorities become wedged between the need to provide beautiful results and the necessity to turn a profit.
Take a little boost from some industry experts that have gone before you…
1. “Dont confuse struggle with failure.”
Our first piece of inspiration comes from Medical doctor, entrepreneur, speaker and author, Susan O’Malley. Today O’Malley runs a thriving med spa but it was a journey fraught with tough lessons and a whole lot of faith.
When I left mainstream medicine at age 50 to open a medical spa dedicated to helping women age without surgery, I became the first entrepreneur in my family.-Dr. Susan O’Malley
“I come from a long line of employees”. Says O’Malley, whose father spent most of his career clad in a green uniform, working for the Maintenance Department at the Belmont Park Racetrack.
“When I first opened my business, I thought I would be up and running within six months. I wasnt prepared for the uphill battle, the sleepless nights, the anxiety and the humiliation of potential failure.”
The transition from emergency medicine to medical spa owner was a trial-by-fire that she was, in many ways, completely unprepared to handle…”I was employed by the hospital. I wore blue scrubs instead of a green uniform — but I was an employee just like my father.”
Unlike many professionals that enter the world of entrepreneurship with a bit of naivety, O’Malley dug in her heels and learned as she went.
“Fifteen years later, I have a profitable business that does good work and brings me great joy. I was able to develop a different way to look at work.” Read the rest of her inspiring interview with Entrepreneur Magazine.
4. Get Profits Rolling Early
It is absurdly inexpensive to the practiceall it requires is a disposable device that costs around $5. Whats more, in many states a practice typically does not need a doctor or a medically licensed practitioner to perform these treatments, thus keeping their practical costs low.However, medical spas can charge upwards of $500 for microblading services, so practices can reap very high-profit margins when it is administered.–Alex R. Thiersch, JD, Founder/Director of the American Med Spa Association
According to “The 2017 State of the Medical Spa Industry Report” conducted by AmSpa, microblading is the fastest-growing new treatment in the industry, with revenue produced increasing approximately 40% from year to year.” Adds Thiersch.
