Choosing the Right Digital Marketing Agency for Your Practice with David Belfiore of Med Spa Marketing Solutions
Running ads and generating leads can cost upwards for several thousands of dollars a month. To get the best return on your investment, it’s important to select a digital marketing agency that not only understands your goals, but has experience driving results in your industry. You want your money to work for you—not the other way around.
David Belfiore is the operator of AUSTEX Wellness and Medical Spa in Austin, TX. He’s understands the pressure of being bombarded with multiple firms a week that promise a plethora of new leads a day. Having gone through several digital marketing firms for his own practice, David notice similar areas of under performance. Do you recognize any of the following:
- Not enough onboarding to teach you how to measure your results
- Assigned to a team member with limited experience in your industry
- Issues tracking the return on investments on your dollar spent
- Lack of daily reports to track campaign performance, lead cost, and conversion
- Long-term contracts that are hard to get out of
Having faced all of these issues, David decided to partner with top performers in the industry to manage his digital marketing campaign needs. Included in his team is software developer, Bob Sullivan, who has extensive experience in the Python programming language and David’s wife, Laurel, who has over 20 years of Public Relations experience. Together they helped grow AUSTEX Wellness and Medical Spa into a 7-figure business.
Today, the trio is known formerly as MedSpa Marketing Solutions, a full-service digital marketing firm that utilizes a proprietary HIPPA-compliant platform to drive client directed marketing campaigns for Plastic Surgeons and Medical Spas. David joins us on Aesthetic Record TV to share five important filters to consider when choosing a digital maker Keating first hat is right for you.
The Right Marketing Agency is Stays Up To Date on Industry Trends
Google and Facebook offer certifications to companies that meet the highest level of performance and service through their marketing partnership programs. These two leaders in advertising are constantly changing their algorithms and therefore, being a certified marketing partner ensures that your firm is equipped with the right combination of tools, expertise, and services. Lastly, your firm should take the time to attend conferences and engage with the aesthetic community to stay up-to-date on industry trends and capabilities.
The Right Marketing Agency Customizes the Sales Process to Your Workflow
Consultations and membership programs are key to long term success; the former of which guarantees booking and the latter generates passive income. As such, lead response time makes all the difference when converting a lead to a consultation, who may later become a spa member. According to digital software company, Vendasta Technologies, 80% of customers buy from the company that responds to their inquiry first. Secondly, the first 5 minutes are critical to converting a lead—the changes increase by 400% if contacted within the first minute. The technology platform used in the sales process should be designed to fit your practice’s workflow.
The Right Marketing Agency Communicates With Your Leads In a Variety of Ways
While treatments are on the rise within the millennial population, many of your patients ages can vary from 20s to 60s and older. Some people respond best to text or email and others to phone calls. The ability to handle (and automate) multi-modal communication is a key indicator in lead conversion.
The Right Marketing Agency Gives You Freedom to Exit
For small single-location practices, locking into a 12-month contract may seem scary. Even a 6-month contract may deter you especially if it is your first time investing in marketing or advertising. As the digital age is moves, you should have the flexibility to pivot into a different direction if your return on investment isn’t where you need it to be at your current firm.
Watch the full-length interview below to learn how MedSpa Marketing Solutions is able to offer a 2:1 on ad spend, meaning they will double your return on investment for the ads you run to generate new leads. To ensure practice performance, David’s team will even reach out to you if they see any leads that have not been interacted with. For a limited time, Aesthetic Record users who sign-on for the first time will receive a 30-day waiver on agency fees. Visit the Aesthetic Record Marketplace to leave your contact information for a MedSpa Marketing Solutions team member to reach out to you!