5 Ways Telehealth Can Help Your MedSpa Survive COVID-19 and Beyond
As the world around us continues to rapidly evolve amidst COVID-19, the Aesthetics industry is stepping into uncharted waters. The national decision to shut down non-essential clinics has begun to take its toll, and recurring costs such as payroll, inventory
Aesthetic Record Announces Launch of Telehealth Feature Available Immediately to Medical Providers in the Wake of COVID-19
Aesthetic Record, a complete EMR & Practice Management Solution, released a new, and much needed, feature today, a telehealth-enabled, HIPAA-compliant video platform to ease the burden on its 4,000 users in Aesthetic Clinics across the US. As the COVID-19 pandemic
4-Step Holiday Guide to Profitable Medical Spa Promotions
Whether your Aesthetic Practice selling strategy is high volume/low gross margin or low volume/ high gross margin, creating successful promotions is a challenge. It can be a tricky selling proposition for any Medical Spa, especially when you factor in the holiday sales season. How many patients are you prepared to treat and at what cost to the practice from a financial health, staff morale, and brand impression perspective? These answers have far reaching implications!
5 Tips for Maximizing Patient Conversions with Call-to-Action Buttons
Have you ever thought back to how you ended up with three versions of the same shirt or a treadmill you just had to have that now collects dust? Chances are, that "BuyTwo Get One" shirt is now forgotten about and hanging on your flash sale treadmill! You are not alone. It happens to all of us! An effective Call-to-Action takes a customer by the hand and walks them through a series of easy steps on their sales journey- sometimes too easy! You'll often hear the phrase "marketing funnel" in association with things like Call-to-Action buttons. This process is called a funnel for good reason- it brings customers into the mix and delivers the right people to the right place with a relevant, compelling offer. Envision a map, and all along the way, you've got checkpoints to make sure you are staying on track.
6 Ways The Right Patient Online Booking Software Saves Time & Money
Has balancing your practice schedule become a headache? Most Med Spa Directors and Owners list scheduling as a primary pain point in their overall business analysis. Its tough to juggle all the necessary components of a thriving medical spa while youre trying to determine which provider is occupying which room, using what device, and for how long. Double booking feels like the end of the world to the patient who is forced to wait, so this conundrum repeats itself every day!
Patient Satisfaction Scores Are The Key to Increasing Aesthetic Clinic Revenue and Getting Better Online Reviews
Take a deep breath Sometimes the day-to-day chaos of running a business gets in the way of actually running a business! One of the things most often overlooked is providing an exceptional customer experience. From the moment a customer, or in our case, a patient, enters the door, they become a walking ambassador for your business. The can either become a bad review on Yelp or the greatest advocate youve ever seen. Sometimes it feels as though we have little control over the outcome despite what we believe to be our best efforts.
7 Benefits of Using an EMR for Electronic Clinical Documentation
Electronic Clinic Documentation improves the quality of patient care and creates a better experience for your whole office. For most of us, working with paper-based files feels obsolete and time-consuming. But is it worth it to take the time and money to invest in a new way of practicing? Will the program free up time or leave you with more frustration while you learn to use it?
Top 10 Reasons to Attend the Aesthetic Next Conference
The Aesthetic industry is experiencing hyper-growth and a period of rapid change. For many of us, that means we are in a constant battle to maintain our market share and our margins. Building a practice is hard. I mean, its tough. It can be a lonely island, and we are all stuck in a sea of never-ending priorities. You may find yourself wondering where the original fun and adventure of owning your own business has gone. If someone would have warned us how hard building and running a company would be, how many of us would have thought twice about sitting this one out?
